In a follow up to recent posts about Social Media, let’s take a look at how to retain the generation that most values Social Media: Millenials.

In a consulting engagement with a client from a regional professional association, a Boomer manager argued that the amount of time spent on Facebook and Twitter was negatively affecting productivity so he wondered how to control it. However, upon further exploration, we discovered the team members were meeting all their production goals and productivity, and across the team, productivity was actually up.

Access to Social Media in the workplace ranks high on the list of top talent Millenials looking to join your organization. Before you take a militant stand on the argument of social media being a drain on productivity, take a closer look at what it’s truly costing you and what it could potentially cost you in lost morale and turnover.