Generational CODES™

“What Makes the Generations Tick and What Ticks Them Off”

The Complaints:

• “I’m not their BFF, I’m their BOSS!”
• “They ‘Live to Work’. I ‘Work to Live’ This job is not my life.”
• “They send five-screen text messages. That’s not a text, it’s an email.”
• “They want the title, but they don’t want to put in the time.”

The Takeaways:

• Powerful strategies for reducing generational conflict, confusion and costly missteps.
• Profitable ways to decrease Millennial talent turnover and lost productivity.
• Critical skills to transform generational obstacles into opportunities.
• The essential communication blueprint leaders must have to lead, sell and serve across generations.

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Selling to the Generations

Selling Across the Generations

The Complaints:

• “They waste my time with stories about ‘when I started out’.”
• “They don’t appreciate the value of a face to face meeting.”
• “They don’t know how to dress appropriately for a sales call.”
• “They think Power Point is a cutting-edge sales tool.”

The Takeaways:

• Masterful insights into how each generation works, communicates, thinks, and buys.
• Profitable techniques to create a fast and genuine connection with new customers.
• Key strategies for selling to your customers’ expectations, not your own.
• Powerful ways to avoid common communication pitfalls when selling across generations

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