First, Gen Z / Globals by the Numbers:
- They were born between 1996 – 2016. Depending on who you talk to historian, social scientist or advertising professional, you might see their birth years starting a bit later or earlier. (Advertising professionals like to thin slice generations to make them easier to target.)
- There are approximately 63 Million Gen Z / Globals in the US, according to Pew Research.
- According to Forbes, they are already on track to become the largest generation of consumers by the year 2020.
- Currently, they account for $29 to $143 billion in direct spending, according to Forbes.
Why did I coin them the “Globals?” Click on the image below to find out why and continue reading the 10 things leaders need to know about Gen Z / Globals in the workplace.