They were born between 1996 – 2016. Depending on who you talk to historian, social scientist or advertising professional, you might see their birth years starting a bit later or earlier. (Advertising professionals like to thin slice generations to make them easier to target.)
There are approximately 63 Million Gen Z / Globals in the US, according to Pew Research.
According to Forbes, they are already on track to become the largest generation of consumers by the year 2020.
Currently, they account for $29 to $143 billion in direct spending, according to Forbes.