5 Basics You Need to Know About Gen Z / Globals

Anna Liotta Generational Speaker art-2026066_1280


First, Gen Z / Globals by the Numbers: 

  • They were born between 1996 – 2016. Depending on who you talk to historian, social scientist or advertising professional, you might see their birth years starting a bit later or earlier. (Advertising professionals like to thin slice generations to make them easier to target.)
  • There are approximately 63 Million Gen Z / Globals in the US, according to Pew Research.
  • According to Forbes, they are already on track to become the largest generation of consumers by the year 2020.
  • Currently, they account for $29 to $143 billion in direct spending, according to Forbes.

Why did I coin them the “Globals?” Click on the image below to find out why and continue reading the 10 things leaders need to know about Gen Z / Globals in the workplace.


Anna Liotta Generational Speaker AnnaLiotta-GenZ-GenerationZ-Need-to-know

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Download our complimentary white paper

“What Makes the Generations Tick and What Ticks Them Off™” Learn how to create a GENERATIONALLY SAVVY™ OrganizationYou’ll also receive a subscription of our newsletter. You may unsubscribe at any time.